What Is Your Social Media Strategy?
Did you know that half of Fortune 100 companies use Social Media Marketing? Social media has been embraced as one of the world’s fastest-growing and foremost marketing tools by companies of all sizes and descriptions. Customer engagement is immediate and direct, and brands reach audiences across the globe in a matter of seconds.
- Time spent on Facebook each day exceeds 5 billion minutes.
- There are more than 1 million posts to Twitter every hour.
- More than 100 million YouTube videos are viewed every day.
Marketing has changed rapidly with the introduction of social media. Businesses have taken notice and want to leverage this medium. According to the American Marketing Association, businesses are expected to allocate almost 20 percent of their marketing budgets to social media over the next five years. The Marketing Trends 2010 report says that 72 percent of marketing executives are working for companies that are planning social media initiatives for the coming year.
Your Virtual Assistant looks at your business model to understand your business objectives across functions, including marketing, sales, communications, product, customer service, events, analyst relations and more. With this rich understanding of your chosen path, we define the social media strategy that accomplishes those business objectives, the measurements of success in accomplishing those objectives, and the appropriate benchmarks.
With this complete understanding, we describe the path of execution both within the company and without, and prepare to set about executing the strategy as your partner in success.
Your Virtual Assistant is Your Partner In Success
Denise Griffitts, founder and CEO of Your Office On The Web and Your Virtual Assistant is a nationally recognized virtual assistance industry expert, thought leader, VA coach and mentor. She is also a web developer and serial online entrepreneur who believes that any person with the knowledge, skills, ideas, drive and the ability to mobilize resources can create a high impact business.
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